This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Nokias marketing strategy analysis and recommondations. When nokia was in the situation of full loss in 1992, the com. Evaluation of the decision to return to the mobile telephone market project report business economics business management, corporate governance publish your bachelors or masters thesis, dissertation, term paper or essay. Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. While this is the case, there are factors, beyond nokia s control, which affect its performance. Free pdf download, pestel, analysis, of, nokia, pdf. Pestle analysis of nokia points out challenges in an altered mobile phone market. Noa3 is a finnish multinational communications corporation that is headquartered in keilaniemi, espoo, a city neighbouring finlands capital helsinki. Pdf strategic alliance between microsoft and nokia. Use of pestel analysis for assessing the situation of polish transport enterprises part i 163 and influence groups may differ for a variety of reasons. All wireless options work as advertised, including all the web options. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia.
Most computers on the planet run on microsofts windows operating system. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. Pestle analysis of nokia free download as word doc. Nokia pestle analysis, swot analysis, five forces, marketing mix.
It will provide an overview that will elaborate discussion around the companys strategy and situation. Samsung is one of the most well known electronics brand of the world. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. Pestle analysis of nokia nokia android operating system free. To compare the resulted methods, as well as to identify their advantages and disadvantages, comparative analysis, expert analysis, synthesis and generalization methods were used. Nokia s transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas.
It provides a remarkably stable home base for nokia. Very remarkable change is elimination of user manual and providing that in the device. Pestle analysis of nokia in for india term paper warehouse. Nokia will need to radically alter its business model simply to survive.
Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. Nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. To understand these factors, this essay gives an indepth analysis of the companys pestel. Nokia was once the largest seller of mobile phones in the world. C documents and settings harry lumsden application data. Analysis of nokias decline from marketing perspective. That is why, nokia can sell as much as they want, without restrictions. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. This work was produced by one of our expert writers, as a learning aid to help you with your studies. However, apart from its windows os and office software, its cloud services have also grown highly popular and the brands performance in 2017 has been appreciable. Pestle analysis for nokia corporation 1918 words bartleby. In countries like india and china where partial regulations exist, government intervention does take place. Use of pestel analysis for assessing the situation of. Swot analysis of nokia nokia swot analysis and relaunch.
How the pestle analysis can be used in conjunction with other strategy tools. These are all the external forces that are out of nokias control but have a significant effect on how the. Pest analysis of nokia business teacher disclaimer. In this division the chief financial officer cfo of motorola rick simonson was appointed. Business and management submitted by supershrek words 1028 pages 5. Pestle analysis analysis of political, economic, social, technological, legal, and environmental factors, which the company cannot control but have an impact on business.
For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment. According to the corresponded of nokia corporation petteri alinikula, nokia has reduce its power consuming by 65%, which is about one third of the total use, by using recyclable materials and new efficient way of production. Over its history, it has manufactured rubber boots, tyres, television sets and generated electricity, nokia found its way into telecommunications in the early 1960s. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Nokia is one of the leading mobile phone manufacturers in the world today. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. Nokia, a company that takes its name from a small river outside the finnish city of tampere, began life in 1865 as a wood pulp and paper producer. Pest analysis on nokia december 2nd, 2010 nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of eur 41 billion and operating profit of 1. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. The study finds that nokia basically faced severe competition after 2007 when apple along with samsung came with touch screen smartphone. It was mainly due to its durability and reliability provided by its mobile phones fine, 2009. An investigation into nokia microsoft strategic alliance.
Download file to see previous pages the concluding section will make recommendations for the future based on the pestel analysis. Home business essays nokia pestle analysis, swot analysis. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Nokia s strategies in terms of emergent and planned approaches as well. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865. Nokia s marketing strategy analysis and recommondations janin ropot research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. The political environment of a country affects all the individuals and business entities. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Chilling effect in a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal. Finland is a stable parliamentary democracy that has been a member of the european union eu since 1995.
Mobile phones, multimedia, enterprise solutions, and networks. This pestle analysis will examine the political, economic, sociocultural, technological, legal and environmental factors of mcdonald s external environment johnson et al 2014. The political context of mcdonald s environment is important as this can provide it with both opportunities and threats to its success. Nokia separated its entities which are mobile phone division and the division for smart phone. Political, economic, social, technological, environmental and legal. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. The pestle analysis for nokia corporation is as follows. Microsoft is a familiar name for most computer users. Nokia employees can use to guide and evaluate their performance. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions.
They are the nokia 5800, nokia e72, nokia n96, nokia 86, nokia n97 mini, nokia n6, nokia c6, nokia n900, nokia n97, and the nokia. Swot analysis of the nokia corporation 640 words bartleby. The market leader has continued to retain its market share for 10th consecutive year. The newest and best phones from nokia are from 20102011. Swot analysis of nokia pestle analysis business and. As markets are deregulates both operators and manufacturers are free to act independently of government intervention.
Pestel, a complementary tool to swot, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project initiatives. Pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Apart from several other market leading products, the brand is known for its suhd televisions. The term pestel refers to the domains it considers. Such factors are usually beyond the companys control but can often influence the company. This analysis can be used to evaluate the position of their business. Pdf a swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and. According to the corresponded of nokia corporation petteri alinikula. The essential guide to competition and strategy, 1st edition, harvard. The pestle analysis is composed of political, economic, social, technological, legal, and environmental forces.
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